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Browsing by Author Kalafatis, S.

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Title	Author(s)	Issue date
Business-to-Business Brand Extension into Consumer Markets: An Investigation of Consumer Attitudes	Singh, J.; Kalafatis, S.; McGill, J.; Καλαφάτης, Σ	26-May-2016
Consumer Evaluation of Cobrands: The Role of Brand Positioning Strategies	Singh, J.; Kalafatis, S.; Blankson, C.; Passera, M.; Καλαφάτης, Σ	26-May-2016
The Influence of Perceived Value and Personal Values on Ethical Consumption: The Case of Fairtrade Products	Ledden, L.; Boadi, T.; Kalafatis, S.; Springdal, K.; Καλαφάτης, Σ.	13-Jun-2016

Showing results 1 to 3 of 3